May 2026
Comparative Machine Learning Analysis of Gen Z’s Clothing Consumption Behavior: Predicting Sustainable Fashion Adoption and Expectations in Bangladesh
Conducted a comparative machine learning study to predict sustainable fashion adoption among Gen Z consumers in Bangladesh. Evaluated Logistic Regression, Decision Tree, Random Forest, Gradient Boosting, and SVM using systematic feature engineering and cross-validation. Gradient Boosting achieved the best performance (85% accuracy, 75% F1-score, 90% AUC). Applied SHAP-based explainability to identify economic affordability and promotional dependency as the most influential behavioral factors, highlighting affordability as a key barrier to adoption.